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American Advertising: A Poem for Every Product

Cary Nelson and Mike Chasar

in The Oxford History of Popular Print Culture: Volume Six: US Popular Print Culture 1860-1920

Published in print:
2011
Published Online:
March 2015
ISBN:
9780199234066
eISBN:
9780191803352
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199234066.003.0008
Subject:
Literature, American, 19th Century Literature

This chapter examines the advent of brand-name advertising in the United States in the period 1860–1920, with particular reference to advertising poems. It first looks at the origins of brand-name ... More


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