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The Davos Man or the Gaucho?

in Culture and Management in the Americas

Published in print:
2009
Published Online:
June 2013
ISBN:
9780804760140
eISBN:
9780804771146
Item type:
chapter
Publisher:
Stanford University Press
DOI:
10.11126/stanford/9780804760140.003.0002
Subject:
Business and Management, Strategy

Contrary to what the Davos Man preaches, modernization does not necessarily mean adopting the Davos culture. Rather, modernization more often than not means a return to indigenous values, as in ... More


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