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The Search for New Meaning: The Value for People

Roberto Verganti

in Overcrowded: Designing Meaningful Products in a World Awash with Ideas

Published in print:
2017
Published Online:
September 2017
ISBN:
9780262035361
eISBN:
9780262335829
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262035361.003.0002
Subject:
Art, Design

This Chapter shows why finding a new direction and innovating the meaning of things is central in the life of people. Why innovation of meaning is important for customers? Why they fall in love with ... More


Innovation of Meaning: Thriving in an Overcrowded World

Roberto Verganti

in Overcrowded: Designing Meaningful Products in a World Awash with Ideas

Published in print:
2017
Published Online:
September 2017
ISBN:
9780262035361
eISBN:
9780262335829
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262035361.003.0001
Subject:
Art, Design

This chapter summarizes the content of the book “Overcrowded”: (1) In the current scenario, overcrowded by ideas, having additional ideas have marginal value, both for businesses and customers. ... More


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