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Baseball as a Domestic Monopoly: Developing Power

Robert F. Lewis

in Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604732078
eISBN:
9781604732177
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604732078.003.0003
Subject:
Sociology, Sport and Leisure

This chapter traces the business history of Major League Baseball (MLB), showing it to be both a positive complement and a negative contradiction to its role as a sport. The chapter tackles both the ... More


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