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The Fourth Dimension of Advertising: The Development of Commercial Broadcasting in the 1920s

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0002
Subject:
Film, Television and Radio, Television

This chapter focuses on the origins of commercial broadcasting. Commercial broadcasting originated from a number of political decisions and economic incentives that developed throughout the 1920s. ... More


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