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Music in television advertising and other persuasive media

Mark Shevy and Kineta Hung

in The Psychology of Music in Multimedia

Published in print:
2013
Published Online:
September 2013
ISBN:
9780199608157
eISBN:
9780191761225
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199608157.003.0014
Subject:
Psychology, Music Psychology, Social Psychology

This chapter presents an overview of theories and research on the role of music in television advertising and other persuasive media. Using Petty and Cacioppo’s Elaboration Likelihood Model as a ... More


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