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Catalog Connections

Lois K. Geller

in Response: The Complete Guide to Profitable Direct Marketing

Published in print:
2002
Published Online:
October 2011
ISBN:
9780195158694
eISBN:
9780199849420
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195158694.003.0007
Subject:
Business and Management, Strategy

This chapter describes briefly the three basic types of catalogs namely: retail, business-to-, and consumer specialty. There are many different phases and hundreds of details in designing a catalog ... More


Conversation Stoppers: Constructing Consumer Attitudes to Risk in UK Wealth Management

Zsuzsanna Vargha

in Riskwork: Essays on the Organizational Life of Risk Management

Published in print:
2016
Published Online:
October 2016
ISBN:
9780198753223
eISBN:
9780191814877
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198753223.003.0009
Subject:
Business and Management, Strategy

Financial regulation in the UK requires that firms assess their customers’ Attitude to Risk (ATR) to offer suitable advice. This chapter shows, however, that ATR is not a pre-existing property of the ... More


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