Jump to ContentJump to Main Navigation

You are looking at 1-1 of 1 items for:

  • Keywords: consumer x
  • Music Psychology x
Clear All Modify Search

View:

Music and Marketing

Adrian C. North and David J. Hargreaves

in Handbook of Music and Emotion: Theory, Research, Applications

Published in print:
2010
Published Online:
March 2012
ISBN:
9780199230143
eISBN:
9780191696435
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199230143.003.0032
Subject:
Psychology, Music Psychology

This chapter summarizes the many ways in which music and marketing relate to one another. It argues that the range of the effects that music can have on consumer behaviour is striking. The available ... More


View: