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The Commercial Imperative: Jack Benny, Advertising, and Radio Sponsors

Kathryn H. Fuller-Seeley

in Jack Benny and the Golden Age of American Radio Comedy

Published in print:
2017
Published Online:
May 2018
ISBN:
9780520295049
eISBN:
9780520967946
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520295049.003.0007
Subject:
Film, Television and Radio, Radio

Jack Benny ingeniously intertwined the advertising messages of his sponsors into his radio comedy narratives. Although early sponsors like Canada Dry were affronted by the sly, cynical attitude ... More


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