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Discovery and Diffusion

Elizabeth McKenna and Hahrie Han

in Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America

Published in print:
2015
Published Online:
November 2014
ISBN:
9780199394593
eISBN:
9780199394630
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199394593.003.0003
Subject:
Political Science, American Politics

This chapter describes the process of discovery during the 2008 election that laid the foundation for the field model OFA adopted nationwide in 2012. How did OFA decide to start relying on ... More


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