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GM: Sloan’s <i>My Years With General Motors</i>

Paul Brooker and Margaret Hayward

in Rational Leadership: Developing Iconic Corporations

Published in print:
2018
Published Online:
July 2018
ISBN:
9780198825395
eISBN:
9780191864063
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198825395.003.0002
Subject:
Business and Management, Strategy

Sloan’s classic management-text memoir and more recent sources reveal his use of all six rational methods during his 1920s enhancement of General Motors. The key methods were, first, his emphasis on ... More


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