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Jif: “But Is It Still Peanut Butter?”

Jon Krampner

in Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231162333
eISBN:
9780231530934
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231162333.003.0008
Subject:
History, Social History

This chapter charts the history of the Jif brand of peanut butter. In 1946 William T. Young, who served stateside as an officer in the ordnance branch of the U.S. Army during World War II, started ... More


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