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2004: The Paradigm Shift

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199731930
eISBN:
9780199357482
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199731930.003.0004
Subject:
Political Science, American Politics, Democratization

This chapter examines the practices of the 2004 presidential campaigns. This election cycle exhibits an important shift from the mass-media campaigning paradigm to the networked media campaigning ... More


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