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A Cultural History of the Sports Bra

Jaime Schultz

in Qualifying Times: Points of Change in U.S. Women's Sport

Published in print:
2014
Published Online:
April 2017
ISBN:
9780252038167
eISBN:
9780252095962
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252038167.003.0007
Subject:
Society and Culture, Gender Studies

This chapter examines the introduction of the commercial sports bra, one of the products that attested to the 1970s revolution in women's sport. Critics charged that breasts, like menstruation, ... More


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