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Ritual, Play, and Neoliberal Rugged Consumerism

Raymond Malewitz

in The Practice of Misuse: Rugged Consumerism in Contemporary American Culture

Published in print:
2014
Published Online:
May 2015
ISBN:
9780804791960
eISBN:
9780804792998
Item type:
chapter
Publisher:
Stanford University Press
DOI:
10.11126/stanford/9780804791960.003.0005
Subject:
Literature, American, 20th Century Literature

This chapter presents two historical perspectives on the neoliberal restructuring of rugged consumerism in the 1980s. The chapter begins with a discussion of the popular 1980s television show ... More


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