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Choosing Marketing Policy in the Short Run

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0001
Subject:
Business and Management, Marketing

This chapter introduces key financial tools necessary for understanding Fusion for Profit. This chapter shows how different ownership structures (i.e., whether the firm is publicly or privately held) ... More


Choosing Marketing Policy in the Long Run

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0002
Subject:
Business and Management, Marketing

This chapter introduces key financial tools necessary for measuring the long-run effects of marketing policy under uncertainty. It distinguishes the cases where the firm sells multiple products or ... More


Pricing New Products: Strategies and Caveats

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0006
Subject:
Business and Management, Marketing

This chapter shows how firms should price new products, especially under cost and demand uncertainty. It distinguishes between privately and publicly owned firms and show how the risk attitudes of ... More


The Basic Model

Luiz Carlos Bresser-Pereira

in Democracy and Public Management Reform: Building the Republican State

Published in print:
2004
Published Online:
November 2004
ISBN:
9780199261185
eISBN:
9780191601507
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0199261180.003.0016
Subject:
Political Science, Democratization

Discusses the basic model of public management reform, using a simple matrix. The state’s roles are defined in terms of the relevant forms of ownership in contemporary capitalism. They are state ... More


Net Worth and Housing Equity in Retirement

Todd Sinai and Nicholas Souleles

in Recalibrating Retirement Spending and Saving

Published in print:
2008
Published Online:
January 2009
ISBN:
9780199549108
eISBN:
9780191720734
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199549108.003.0004
Subject:
Business and Management, Pensions and Pension Management

This chapter documents the trends in the life-cycle profiles of net worth and housing equity of older persons. During the 1993-2004 period, older households' net worth rose significantly, yet net ... More


The Four Strategic Decisions in Transparency

Mia de Kuijper

in Profit Power Economics: A New Competitive Strategy for Creating Sustainable Wealth

Published in print:
2009
Published Online:
February 2010
ISBN:
9780195171631
eISBN:
9780199871353
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195171631.003.0007
Subject:
Economics and Finance, Macro- and Monetary Economics

Chapter 5 takes an in-depth look at how transparency will affect the four essential strategic questions that all corporate leaders and investors need to address to maximizing returns: what to own, or ... More


 Economic Growth and Structural Changes

Young‐Iob Chung

in Korea under Siege, 1876-1945: Capital Formation and Economic Transformation

Published in print:
2006
Published Online:
September 2006
ISBN:
9780195178302
eISBN:
9780199783557
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0195178300.003.0008
Subject:
Economics and Finance, South and East Asia

This chapter analyzes the impact of investment on Korea's economic growth and structural changes relative to aggregate production — which is measured in terms of gross domestic product — during the ... More


Justice and Reconciliation: The Rule of Law in Post-Conflict Territories

Simon Chesterman

in You, The People: The United Nations, Transitional Administration, and State-Building

Published in print:
2004
Published Online:
April 2004
ISBN:
9780199263486
eISBN:
9780191600999
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0199263485.003.0006
Subject:
Political Science, International Relations and Politics

How can faith in local institutions — most importantly the rule of law — be supported? In many situations, the very laws to be enforced will themselves be controversial, as Serb laws were in ... More


Relief and Reconstruction: The Politics of Humanitarian and Development Assistance

Simon Chesterman

in You, The People: The United Nations, Transitional Administration, and State-Building

Published in print:
2004
Published Online:
April 2004
ISBN:
9780199263486
eISBN:
9780191600999
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0199263485.003.0007
Subject:
Political Science, International Relations and Politics

If a peace settlement mediated in part through a transitional administration is to work, it is necessary that disparate parties ‘buy into’ the peace process. This, like ‘ownership’, is generally ... More


‘You, the People’: The Future of State-Building

Simon Chesterman

in You, The People: The United Nations, Transitional Administration, and State-Building

Published in print:
2004
Published Online:
April 2004
ISBN:
9780199263486
eISBN:
9780191600999
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0199263485.003.0009
Subject:
Political Science, International Relations and Politics

Underlying all these issues is the most basic question of whether the United Nations and other international actors should be undertaking this sort of function at all. This chapter returns to the ... More


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