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Tradition and Innovation at Fiat Auto

Gerardo Patriotta

in Organizational Knowledge in the Making: How Firms Create, Use, and Institutionalize Knowledge

Published in print:
2004
Published Online:
September 2007
ISBN:
9780199275243
eISBN:
9780191719684
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199275243.003.0004
Subject:
Business and Management, Strategy

This chapter provides a brief outline of the Fiat Group's origins, business activities, and organizational model. Section 4.2 outlines a profile of the company by describing its main business ... More


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