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Tradition and Innovation at Fiat Auto

Gerardo Patriotta

in Organizational Knowledge in the Making: How Firms Create, Use, and Institutionalize Knowledge

Published in print:
2004
Published Online:
September 2007
ISBN:
9780199275243
eISBN:
9780191719684
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199275243.003.0004
Subject:
Business and Management, Strategy

This chapter provides a brief outline of the Fiat Group's origins, business activities, and organizational model. Section 4.2 outlines a profile of the company by describing its main business ... More


Rational Leadership: Developing Iconic Corporations

Paul Brooker and Margaret Hayward

Published in print:
2018
Published Online:
July 2018
ISBN:
9780198825395
eISBN:
9780191864063
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198825395.001.0001
Subject:
Business and Management, Strategy

This book shows how a business version of rational leadership develops business corporations (and inspires people with confidence) by using the appropriate rational methods. The book presents classic ... More


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