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Stakeholder marketing and the subversion of public health

Gerard Hastings and Marisa de Andrade

in Beyond behaviour change: "Key issues, interdisciplinary approaches and future directions"

Published in print:
2016
Published Online:
September 2016
ISBN:
9781447317555
eISBN:
9781447317579
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781447317555.003.0009
Subject:
Sociology, Politics, Social Movements and Social Change

This chapter discusses the fundamental conflicts of interest that occur when the corporate sector gets involved in devising and influencing public health policy. Corporations spend other people’s – ... More


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