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Public health branding Down Under

Robert J. Donovan and Tom E. Carroll

in Public Health Branding: Applying marketing for social change

Published in print:
2008
Published Online:
September 2009
ISBN:
9780199237135
eISBN:
9780191724060
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199237135.003.0010
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Brand image or positioning refers to the associations people have when reminded of or when confronted with the brand's logo, products, or services. All elements of an integrated marketing mix ... More


Facing AIDS: Denial, Indifference, and Fear

Gerald M. Oppenheimer and Ronald Bayer

in Shattered Dreams?: An Oral History of the South African AIDS Epidemic

Published in print:
2007
Published Online:
September 2009
ISBN:
9780195307306
eISBN:
9780199863976
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195307306.003.0002
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter deals with the epidemic takeoff of HIV infection in the Black population in the 1990s, a period marked by the transition from Apartheid to a new democratic South Africa and the ... More


The Politics of Fear: Médecins sans Frontières and the West African Ebola Epidemic

Michiel Hofman and Sokhieng Au (eds)

Published in print:
2017
Published Online:
February 2017
ISBN:
9780190624477
eISBN:
9780190624507
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190624477.001.0001
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Although Ebola and similar hemorrhagic fevers have occurred in the past, both the numbers and geographic spread of the 2014-15 West African Ebola epidemic were unprecedented. Ebola and the associated ... More


Challenges of Instituting Effective Medevac Policies

Duncan McLean

in The Politics of Fear: Médecins sans Frontières and the West African Ebola Epidemic

Published in print:
2017
Published Online:
February 2017
ISBN:
9780190624477
eISBN:
9780190624507
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190624477.003.0013
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter reviews the medical evacuation policies of Doctors Without Borders/Médecins sans Frontières (MSF) and how they were adapted to the West African Ebola epidemic. Medical evacuations for ... More


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