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Achieving a Strategic Sales FocusContemporary Issues and Future Challenges

Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges

Kenneth Le Meunier-FitzHugh and Tony Douglas

Published in print:
2016
Published Online:
August 2016
ISBN:
9780198706632
eISBN:
9780191826061
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198706632.001.0001
Subject:
Business and Management, Strategy, Marketing

This book considers how the sales function informs business strategy. There are many books that address how to manage the sales team tactically, however, this text addresses how sales can help ... More

The Art and Science of MarketingMarketing for Marketing Managers

The Art and Science of Marketing: Marketing for Marketing Managers

Grahame Dowling

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.001.0001
Subject:
Business and Management, Marketing

If an organization has customers, it needs to understand marketing. To achieve the best results from marketing requires a subtle blend of art and science. It can also benefit from recommendations for ... More

Fusion for ProfitHow Marketing and Finance Can Work Together to Create Value

Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Sharan Jagpal and Shireen Jagpal

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.001.0001
Subject:
Business and Management, Marketing

This book shows how to fuse marketing, finance, and other disciplines to improve performance for the corporation or organization. Specifically, it shows decision makers at different levels in the ... More

Hospitality Branding

Hospitality Branding

Chekitan S. Dev

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801452031
eISBN:
9780801465703
Item type:
book
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801452031.001.0001
Subject:
Business and Management, Marketing

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its ... More

Inside MarketingPractices, Ideologies, Devices

Inside Marketing: Practices, Ideologies, Devices

Detlev Zwick and Julien Cayla (eds)

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.001.0001
Subject:
Business and Management, Marketing

This book offers a theoretically informed, critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. With marketing ... More

Making NewsThe Political Economy of Journalism in Britain and America from the Glorious Revolution to the Internet

Making News: The Political Economy of Journalism in Britain and America from the Glorious Revolution to the Internet

Richard R. John and Jonathan Silberstein-Loeb (eds)

Published in print:
2015
Published Online:
October 2015
ISBN:
9780199676187
eISBN:
9780191809194
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199676187.001.0001
Subject:
Business and Management, Business History, Marketing

This book explores the shifting institutional arrangements that since the seventeenth century have protected the production and distribution of news in Britain and America. These institutional ... More

Marketing SemioticsSigns, Strategies, and Brand Value

Marketing Semiotics: Signs, Strategies, and Brand Value

Laura R. Oswald

Published in print:
2012
Published Online:
April 2015
ISBN:
9780199566495
eISBN:
9780191806681
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199566495.001.0001
Subject:
Business and Management, Marketing

Everyday consumers buy into the concept of brands and their associated meanings—the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. This book ... More

Reconnecting Marketing to Markets

Reconnecting Marketing to Markets

Luis Araujo, John Finch, and Hans Kjellberg (eds)

Published in print:
2010
Published Online:
January 2012
ISBN:
9780199578061
eISBN:
9780191738043
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199578061.001.0001
Subject:
Business and Management, Marketing

This book proposes a novel research agenda for marketing to reconnect with markets. The historical link between marketing and markets, prevalent until the 1960s, gave way to a view of marketing as ... More

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